Market Overview
The global electric toothbrush market is estimated to generate $2,979.1 million in 2022, and it is expected to advance at a compound annual growth rate of 6.1% during 2022–2030, to reach $4,788.6 million by 2030. This is primarily ascribed to the technologically advanced features of e-toothbrushes that help in improving the brushing experience such as gum massaging actions and whitening benefits. Other factors contributing to the growth of the industry include the assurance of complete oral hygiene, the rising dental issues, and the increasing geriatric population.
Soft Bristle Toothbrushes Hold Major Share
Soft bristle toothbrushes category is estimated to account majority of revenue share, around 90%, in 2022. This is because these effectively remove plaques and food build-up and are gentle on teeth. Also, these toothbrushes are flexible and clean the gums and teeth, without the application of extra pressure on them. Moreover, these are capable of reaching sections of the mouth that are inaccessible to ordinary toothbrushes, such as gum crevices, back molars, and spaces deep between the teeth.
Sonic/Side-by-Side Category To Register Significant Growth
Based on head movement, the sonic/side-by-side category is expected to witness significant growth in the coming years. This can be because the technology offers a thorough cleaning, as it not only cleans the surface of the teeth, by breaking up the plaque and then removing it, but also cleans the hard-to-reach areas inside the mouth. A powerful vibration influencing fluid dynamics, created by the sonic pulse technology, forces the toothpaste and fluids into the mouth, between the teeth and gums, thus creating an interdental cleaning action. Because of the fluid dynamics and higher number of strokes per minute, such toothbrushes are more beneficial for complete oral health.
Children E-Toothbrushes Are Expected to Gain Attention in Future
The children category is expected to grow at a CAGR of around 7% during the forecast period in the electric toothbrush market. This can be attributed to the rising cases of cavities and tooth decay in children, thus resulting in more attention by their parents, in order to provide proper oral care. Furthermore, through a survey, it has been analyzed that not all children are interested in brushing their teeth on a daily basis. Electric toothbrushes are more engaging to kids these days, which helps them accomplish high oral cleaning standards and follow healthy habits.
Post time: Dec-27-2022
