With the improvement of consumption level, the popularization of oral care knowledge, and the continuous enrichment of product categories and functions, China’s electric toothbrush industry has entered a period of rapid growth, and the demand will usher in a new round of growth. The outbreak of market demand and the phenomenal growth trend have attracted a rapid influx of capital from all walks of life, and various companies have launched their layouts.
Oral health is an important symbol of human health. The World Health Organization has listed dental caries in oral diseases as the third largest chronic non-communicable disease after cardiovascular disease and cancer. Oral health focuses on prevention. Brushing teeth and gargling are the main and important methods to prevent oral diseases.
The toothbrush industry occupies a pivotal position in the oral hygiene products industry. China is the country with the largest production of toothbrushes in the world, and it is also the country with the largest consumption of toothbrushes in the world. In addition to supplying the domestic market, China’s toothbrush market also has a large number of exports. Toothbrush has a long history of development in China, forming a famous “toothbrush capital” at home and abroad, and the output of toothbrush ranks first in the world.
At present, China’s toothbrush market is mainly divided into two parts: manual toothbrush and electric toothbrush. Due to the influence of domestic residents’ habits of using toothbrushes and the high price of electric toothbrushes, China’s manual toothbrush is the main battlefield for market competition, accounting for more than 90% of the national market. share. As the public pays more attention to oral hygiene, the market share of electric toothbrushes is gradually increasing. Currently, electric toothbrushes have a market share of 8.46%.
In recent years, under the wave of consumption upgrading, global residents’ awareness of oral care has gradually increased, and electric toothbrushes have become one of the fastest growing small household appliances in the world. The global penetration rate of electric toothbrushes is 20%, and the market space is vast; the penetration rate of electric toothbrushes in developing countries is lower than that of developed countries, and there is a large market space overall.
Post time: Feb-05-2023
