Since power toothbrush introduction in the 1960s, it has been significantly improved, and today’s power toothbrushes are both highly effective and reliable. Their efficacy in comparison with that of the manual toothbrush has been evaluated in a large number of well-designed short- and long-term controlled clinical studies carried out by academic institutions and contract research companies specializing in dental research. These studies consistently have shown the power toothbrush to be superior, with results demonstrating greater plaque removal and, as a consequence, more improvement in gingival condition than that achieved with a manual toothbrush alone.
In addition to being highly effective, power toothbrushes have been shown to be well-received by patients and have the potential to improve compliance. Power toothbrushes can have two clinically important benefits over manual toothbrushes. First, they are more effective at plaque removal, presumably because they confer on the patient a better brushing technique, and, second, they encourage better compliance with brushing. However, despite these clinically proven benefits, relatively few dental professionals recommend the use of a power toothbrush to their general patient population, and only about 1% of Indian population use it.
The fact that dental professionals and patient do not wholeheartedly embrace the power toothbrush suggests that either the clinical data now available are not reaching them and they are unaware of its benefits, or it is priced much above the market acceptance level. Indian market is very much sensitive to pricing in toothbrush segment while electric toothbrush available in the market is much above the manual toothbrush price. Thus by giving people a value for money electric toothbrush which will be priced 15-25% above the manual toothbrush can help the company to attract a large number of customer and capture a considerable market share
Differentiation and Product Benefits :-
· Power toothbrush with standardized movement of bristles, giving you the best result with complete oral hygiene.
· Bristles are replaced with small sponge The brushing gel which contains fluoride which will help to protect the teeth from decay.
· The timer that is attached to the brush which stops automatically after 2 minutes ensure that a person brushes for 2 minutes which is the ideal time mentioned by American Dental Association (ADA).
· IR tested movement of brush which ensures a complete cleaning of teeth.
· for those who lack manual dexterity or the ability to direct the toothbrush in the correct motion, a power toothbrush will be helpful.
· New experience for many customers including.
· Bristles free sponge brush suits well to kids and old people. As there is a constant complain from their part about the hardness of bristles which cause damage to their gums.
Post time: Dec-12-2022
